[SONG OF THE DAY] Cherryade - "Shout Loud"

If there’s been a void in your soul from where the excitement around hearing New Young Pony Club, The TIng Tings, CSS, or M.I.A. in their early days, I have found a complimentary baby band for the year of our Lorde 2019 who is happy to grab the torch passed on to them and then use it to maybe burn a building down or something. 😂

Enter: London’s new alt-pop duo Cherryade. After meeting as childhood friends and bonding over a shared love of Lil’ Kim, M.I.A. and South Park, Ella and Alex began developing their sound as drunk teenagers making GarageBand demos. Fast forward to today when the pair have fleshed out their infectiously bratty alt-pop sound and have worked alongside the likes of Ant Whiting (M.I.A., John Newman), Xenomania (Little Mix, Pet Shop Boys), Lewis Gardiner (Ellie Goulding), and more.

Last week the band unveiled, “Shout Loud”, which is the lead single from their forthcoming EP, 4 Reasons Why. The song, which was co-written and produced by Ant Whiting, is all about the struggles facing modern day artists and the impact this can have on mental health, but is carefully disguised as this carefree, upbeat, fuzzy, and ultra catchy synth-pop tune

Speaking about the song, Ella said, “We wrote this song about feeling frustrated as both artists and people who work within the music and film industries, and how that plays a massive part in mental health.” Alex added: “There’s a massive pressure to succeed but at the same time you’re constantly being told what you should and shouldn’t do, and what rules to follow… it kills the creativity in what everyone is doing, and just isn’t healthy for anyone involved”.