[News] Miike Snow, Lykke Li Form New Collective/Label: 'Ingrid'

Swedish artist Miike Snow and Lykke Li, along with Peter Bjorn & John and The Teddybears, have come together to create a new collective/record label named Ingrid. As the promotional video for the label states, the collective was created with with the intent of “creating straight from the heart right to the people without any middle hands,” which gives the artists involved the “opportunity for creation, collaboration, and compilation sonically and visually.” With this in mind, the artists involved in the label will continue to work with their current record labels. After the jump, you can watch both of the promotional videos for Ingrid.